Developed in association with I-Group Conhecimento Estratégico, this innovative and pioneering service seeks to measure and qualify one brand's presence in most of the on-line environments perceiving:

- One brand's healthiness in digital communities
- Opinion makers (evangelizers and agressors)
- Themes with the most impact
- Actions with the most impact
- Total of clusters involved

Based on the results, FirstCom/I-Group will propose a set of digital marketing and public relations strategies to optimize this brand's on-line presence and do damage control caused by negative communities.

The evolution of the brand's on-line presence will be monitored on a monthly basis as well as its opinion makers indexes.